This book attempts to study the exposure of women to the mass media in general and specific patterns of such exposure in terms of time spent, frequency and nature of programmes exposed to. Personal characteristics of the women studied such as age, marital status, literacy, size of the family, occupation and income are factors that have influenced exposure of women to the mass media and these have been taken into account to come up with a thorough and realistic analysis of the subject under study..
ISBN: 817054273X
Author: Reddy, P A, Jayalakshmi, M
Published by: CLASSICAL PUBLISHING COMPANY
For more information, please visit www.indiabookmart.com
ISBN: 817054273X
Author: Reddy, P A, Jayalakshmi, M
Published by: CLASSICAL PUBLISHING COMPANY
For more information, please visit www.indiabookmart.com
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